Author: Ian Hogarth

I recently read a stat that says video ads on social media have a 23x higher view rate than standard ads. I’m not sure if that’s true, but I do know that videos on social media…

If you’ve ever gone through the process of buying something new only to regret it later, you know the feeling of buyer’s remorse all too well. This sinking feeling can happen with big purchases like a car or a house, or even with smaller items like online marketing programs, software, outsourcing services for your business and so forth.
Then there’s the reverse problem: Preventing your own customers from having buyer’s remorse and asking you for a refund.
This one really hurts, doesn’t?

People love to think they make their purchases based on logic, but in reality it’s all about their cognitive biases subconsciously making their decisions for them. Remember that over 95% of purchasing decisions are emotional, not rational.

There’s no shortage of advice out there on how to grow your blog.
But if you’re looking for concrete, actionable ways to get more traffic from other bloggers, you’re in luck.

Let’s start at the beginning: What’s an email list and why do you need one?
An email list is a database of email addresses that you can use to send marketing messages to your customers and prospects.